Not everyone is happy that the racing game specialists at Codemasters now officially belong to Electronic ArtsThe merger is primarily strategic in nature, with Codemasters retaining creative freedom.
For the foreseeable future, the publisher and its studios will operate independently, as confirmed by EA's Executive Vice President of Strategic Growth, Matt Bilbey. Codemasters will simply benefit from the additional resources and expertise that EA contributes.
“We will treat Codemasters’ studios as an independent group for the foreseeable future, providing them with the support they need to deliver their popular games, while exploring all growth opportunities.” so Bilbey“We are incredibly excited about what the future holds for them, and although they will remain independent, we will be there to strengthen their growth capabilities through the power of EA distribution.”
Furthermore, Electronic Arts offers Codemasters' development and publishing teams the opportunity to gain insights into the target audience through in-depth data analysis and to improve the performance of its most important franchises.
The goal is to offer more exceptional gaming experiences and outstanding live services, reaching more players worldwide across more platforms. Conversely, EA Studios, currently working on Need for Speed and other titles, should also benefit.
“This marks the beginning of an exciting new era for racing games and new content, bringing together the talented teams of Electronic Arts and Codemasters,” the announcement read. “The racing fanbase continues to grow globally, and the franchises in our combined portfolio will allow us to create innovative new gaming experiences and bring more players into the thrilling world of cars and motorsport. Our teams will become a world-leading developer of racing entertainment, with fantastic games for players on all platforms. We can’t wait to get started together.”
