Konami has announced that it has acquired the exclusive rights to two of Italy's biggest football clubs, AC Milan and FC International (Inter Milan), for its football simulation “eFootball”. From the 2024/25 season, “eFootball” will thus be the only football simulation to use the official branding of these two traditional clubs.
This strategic partnership builds on existing collaborations that began in 2022. Konami is not only the official partner for club branding within the game world, but also supports team training by sponsoring training apparel. With this development, the publisher strengthens its position in the football simulation market, particularly in Italy, where clubs such as Atalanta Bergamo and Lazio Rome are already among the company's partners.
EA attacks AS Roma and SSC Napoli
In return, EA secured new and exclusive partnerships with "EA Sports FC 25". Among the most significant collaborations are the exclusive marketing and licensing partnerships with Italian football clubs. AS Roma and SSC Napoli, two of the country's largest clubs.
Furthermore, EA has exclusive marketing partnerships with the Turkish Fenerbahçe SK, Galatasaray SK, the Norwegian club FK Bodø / Glimt and Argentinian Liga Profesional de Fútbol (LPF) Completed. These new partnerships will help to further expand and improve the player experience in EA SPORTS FC 25.
Furthermore, the new formats of the UEFA Champions League, UEFA Europa League, and UEFA Europa Conference League will be exclusively included in the career and tournament modes of FC 25. This will allow fans a fresh and more immersive gaming experience for these prestigious European competitions.
EA Sports FC 25 thus offers an impressive selection of licensed leagues, including the Bundesliga, Premier League, LALIGA EA SPORTS, Ligue 1 McDonald's, Serie A Enilive, and the CONMEBOL Libertadores. Women's football will also be prominently represented by the Barclays Women's Super League and the National Women's Soccer League.
