Mattel and Milestone offer with Hot wheels unleashed in a design battle the unique opportunity to create a real Hot Wheels.
The aim is to celebrate the designers and engineers whose tireless passion, boundless vision, and countless hours of physical labor drive the development of the perfect automobile. Hot Wheels is honoring this inventive spirit digitally with the launch of the "Design Battle."
Design Battle starts today
The contest runs from January 14, 2022 to February 14, 2022, where every Hot Wheels fan can design a paint scheme for the Hot Wheels Rodger Dodger die-cast model directly in the game using the paint scheme editor.
The winning Rodger Dodger will be transformed into a real Hot Wheels toy (1:64 scale) and will be available worldwide in December 2022. The winning design will be chosen by a special jury, while world-class designers from Mattel will determine the winner. These include:
- Ted Wu – Vice President and Global Head of Vehicle Design
- Bryan Benedict – Director of Product Design, Mattel
- Dmitriy Shakhmatov – Head of Product Design, Mattel
- Jerry Thienprasiddhi – Lead Graphic Designer, Mattel
To give a taste of how it all works, international artists Van Orton Design and Oskunk have designed their own unique Rodger Dodger vehicles for the game.
The complete rules and an FAQ for the design competition can be found at this link. Impressions from Hot wheels unleashed even there is again in our review at the time.
