No discount despite digital store: Why Sony & Co. charge 80 EUR

Mark Avatar 2026
By
Mark Tomson
Managing Director of PlayFront. Mark Tomson shapes the vision of independent PlayStation reporting. His focus: technical analysis, hardware evolution, and the strategic positioning of the gaming industry. He stands for...
5 MinRead

Sony is discontinuing physical PlayStation discs by 2028. Why PS6 games remain fixed at €80 despite a 30% store fee and support investments.

Sony will almost completely cease production of physical PlayStation media from January 2028. This means that the next generation of consoles will be forced to switch to a purely digital ecosystem without a used market, where prices will remain fixed at €80.

The elimination of Blu-ray discs, plastic cases, and global logistics significantly reduces distribution costs for publishers. However, this has no effect on pricing in the PlayStation Store, which remains fixed at the current price cap. Sony has already unequivocally clarified this just a few weeks ago, unequivocally clarified.

Consumers mistakenly assume that digital distribution must inherently be cheaper. This is a misconception. Pricing in the modern gaming market is not based on production costs, but on the maximum price customers are willing to pay.

The profit margin behind the data stream

Mass production of a double-layer Blu-ray disc costs well under one euro. When you factor in the case, paper inlay, and transport to retailers, the physical value chain for an 80-euro title accounts for only a single-digit percentage.

Publishers and platform operators will retain these savings entirely. While digital sales do incur ongoing costs for server infrastructure, bandwidth, and content delivery networks, these costs are negligible. Even with an extremely large data transfer of 100 gigabytes, Sony only incurs a fraction of the sales price to deliver the data to the user. The profit margin in the PlayStation Store remains enormous for Sony. That's the reality.

The 30 percent margin as a subsidy tool

Sony justifies its standard 30 percent revenue share in the PlayStation Store by pointing to substantial infrastructure and industry support costs. This was stated by Christian Svensson, VP of Second and Third-Party Content Ventures at SIE, TheGameBusiness. According to him, the platform holder currently supports around 10,000 developers and publishers.

Five internal teams handle tasks ranging from providing free development kits and marketing to direct funding. This console generation, Sony funded over 120 projects outside of its well-known "Hero" programs in China and India. Third-party publishers therefore do not pay Sony separate download fees per gigabyte. The ongoing costs for the data stream are fully included in the standard commission. Sony is thus strategically using its high digital revenues to maintain its own ecosystem.

Even the whiny complaints of users, who bravely refuse to accept that the price isn't printed on the plastic, don't help. The idea that a missing disc box would automatically lead to halved prices simply doesn't hold water in a closed store where competition exists only as a nostalgic memory.

The end of traditional price competition

The decisive factor for the high digital price remains the lack of competition on the platform. In physical retail, electronics stores and online retailers undercut each other to free up warehouse space. As a result, disc prices often drop significantly a few weeks after release.

This market mechanism doesn't exist in the PlayStation Store. Sony holds an absolute monopoly there and dictates prices and discount cycles. Furthermore, without a physical drive, the ability to lend or sell used games is eliminated.

Consumers pay for the convenience of direct downloads, while simultaneously accepting the permanent loss of ownership rights. We have already addressed the urgent need for legal reform of digital property rights to restore user control over personal game libraries in a previous article, most recent column. The issue has been outlined in detail. However, until legislation catches up with technological reality, Sony continues to set the terms without meaningful resistance.

The transition to a purely digital market by 2028 appears at first glance to be a strategic gain for Sony, but a loss for the gamer. The 30 percent store fee goes directly toward securing the platform and retaining developers, while the end customer bears the full price without the advantages of the physical market. Anyone who wants to play on PlayStation from 2028 onward will have to accept the store's price-fixing. There are no alternatives.

GTA Pre-Order Release
Share This Article

Community Talk

Subscribe
Notify me
53 Comments
Newest
Oldest Most Voted
Michael Ludwig
13. July 2026 05: 42

And market power trumps greed. If that doesn't backfire...

Bone AB
13. July 2026 01: 48

Where are all the Sony fanboys now? 😂

Andre Hopp
12. July 2026 12: 13

I'm sticking with my PS5, a PS6 is unnecessary! If necessary, I still have a PC for GTA6.

Häwi Mädl
12. July 2026 12: 29

With their failed investments, these guys are now trying to make gamers foot the bill instead of firing their incompetent management. Look at Bungie, etc.! I'm out, and so are many others!

Dennis Nerger
11. July 2026 17: 12

The main thing is that everyone gets GTA6, especially those who are complaining that it will soon only be available digitally… Double standards, hypocrites.

Thomas Metzner
10. July 2026 11: 11

If God of War and Wolverine weren't coming out soon, I would have already sold my PS5 Pro.
But Sony is really getting on my nerves.
– shitty PS Plus games (abysmal)
– PS Plus will become more expensive
– No more disks
– Old games in the Play Store are far too expensive
(Example: God of War 9,99, store 79,99)
– Monopoly in the store (fortunately, England filed a £400 million lawsuit against Sony)
– Sony deletes purchased movies
– Soon you will no longer be able to use import disks and will have to use cut versions.
– Online gaming only with a subscription
– Buy a game in the store, start the download, no exchange possible like with Steam (2 hours).

Thomas Metzner
10. July 2026 11: 12

A multi-billion pound class-action lawsuit is underway in the UK against Sony, seeking up to £5,9 billion (approximately €7,2 billion) in damages. The company is accused of abusing its dominant market position in the PlayStation Store and forcing players to pay exorbitant prices. The allegations and background: The case is being led by consumer advocate Alex Neill, who represents around nine million PlayStation users in the UK. The core of the claim is that Sony imposes strict rules on developers and publishers and charges a 30% commission on all sales in the PlayStation Store. According to the lawsuit, this closed ecosystem forces gamers to pay massively inflated prices for digital games and add-on content. Affected players and compensation: Who is eligible? The lawsuit involves British PlayStation customers who purchased digital games or made in-app purchases on the PlayStation Store between August 19, 2016, and February 12, 2026. Potential payout: If the plaintiffs are successful, they are seeking compensation estimated to be between £70 and £300 per player.

Jahn
9. July 2026 14: 32

Just like with Xbox and Nintendo, as we read in the article. They have a 30% margin and a digital monopoly on their own platform.

Andy Mattner
8. July 2026 15: 58

And goodbye! 👋

John Ama
8. July 2026 00: 36

Goodbye Sony. The PS5 was my last PlayStation... just last week I was still debating whether to get the PS5 Pro, even though I already have a PS5, or wait for the PS6. But not like this!

The Trends

Hogwarts Legacy 2 officially confirmed by Warner Bros.

Warner Bros. officially confirms Hogwarts Legacy 2 in its quarterly report. All the details about…

Return to Middle-earth – The Lord of the Rings: War in the North is surprisingly back.

Aspyr is bringing back War in the North as a Legacy Edition. All the details…

EA Sports FC 27: Massive beta leaks reveal the new open world “The Grounds”

Over 10 minutes of gameplay from EA Sports FC 27 leaked! Find out everything…