Consoles are not dying: $45 billion in revenue secures their future.

Mark Avatar 2026
By
Mark Tomson
Managing Director of PlayFront. Mark Tomson shapes the vision of independent PlayStation reporting. His focus: technical analysis, hardware evolution, and the strategic positioning of the gaming industry. He stands for...
3 MinRead

The console market is not dying. With $45 billion in revenue, the segment remains stable despite the RAM crisis, as Xbox strategist Matthew Ball confirms.

With annual sales of 40 to 45 billion US dollars, the global console market remains the financially strongest pillar of the traditional gaming industry, thus refuting current predictions of an imminent end to dedicated gaming hardware.

Although the segment is growing more slowly than the mobile sector and has fewer hours of playtime than the PC, it remains, according to Matthew Balls, a significant player. State of Videogame Report but highly profitable.

$45 billion stabilizes the hardware business

The claim that the console market is in decline does not stand up to data-driven analysis. The market is not shrinking; it is stagnating at an extremely high level. While the PC market generates more playtime globally and attracts more active users, it generates less revenue in direct comparison. Console gamers remain the most loyal and highest-spending target group for premium games.

Xbox strategy chief Matthew Ball makes it clear that Microsoft cannot remain relevant in the market without a stable, proprietary hardware base. The attempt to establish software without a functioning hardware foundation has strategically failed. The foundation must be in place first. There will be no more experiments until then.

The Roblox generation is switching platforms

The often-predicted demographic collapse has failed to materialize in established markets. Young people who grow up with mobile titles or platforms like Roblox continue to statistically migrate to traditional consoles as they get older.

Even if the percentage of young people buying a console declines slightly compared to previous decades, market growth completely offsets this effect. The absolute number of console gamers is increasing. The assumption that the next generation will only play on smartphones is simply wrong.

RAM crisis impacts next-gen calculations

Despite market stability, hardware production faces massive technological challenges. A global shortage of DRAM and storage media of 30 to 40 percent is predicted for the coming year. This shortage will impact the production costs of the current generation and, in particular, the development of upcoming Xbox hardware (Project Helix) for at least two to two and a half years.

This forces manufacturers to make painful compromises in component costing. If memory prices don't fall, either console sales prices will rise or the technical specifications of the next-gen devices will be weaker than planned. Despite this predicament, Microsoft is aiming for a price of Xbox Project Helix. under 1000 EUR It's uncertain whether that will work.

What's the takeaway? The console isn't dying, it's just getting more expensive. The ecosystem is stable and will continue to be supplied with exclusive blockbusters. However, the era of cheaply subsidized hardware is over due to the global storage shortage. Those who want performance will have to pay more in the future.

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Crydog
12. June 2026 18: 27

It depends on the price difference compared to a gaming PC. Either the consoles need to drop in price, or if the hardware is already rising in price, then gaming alone won't be enough. Even the exclusive titles only partially attract customers. When I consider how much the current first-party games deviate from my taste, I have to think twice about buying a PS6 for €1000. Since most games are either third-party (Capcom, etc.) or, in my case, games that can also be played on other devices, there's no real incentive to buy a PS6.

Lucien Noctus
12. June 2026 10: 39

Such claims mainly come from Microsoft and Xbox fans. Ironically, those who themselves have hardly any relevance left in the traditional console market want to propagate a certain sense of superiority, with the motto: "It's all not that important anymore."
All to distract from one's own problems and to make one's own position seem better than it actually is.

Micha Kula
14. June 2026 17: 51
Reply to  Lucien Noctus

Lucien Noctus, that's such nonsense 😂 Such claims come from people like you who don't see the gaming itself but differentiate gamers based on their console. I enjoy gaming and have a PlayStation, a Nintendo, and currently I prefer playing on Xbox because it offers the better selection for me right now. Xbox is far from irrelevant, as you have to consider the international context, but people like you simply lack that perspective. Microsoft, Sony, and even Nintendo all have their problems, and that's due to many different factors. So don't judge so hastily when you're blindly focusing on just one brand.

Alex
12. June 2026 12: 00

The demise of consoles was always just a media gimmick, used when you don't know what else to write.

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