Already Activision assumesthat the Call of Duty franchise has already reached its peak and will now sell somewhat worse from year to year.
That industry specialist Michael Pachter would also have an opinion on this was somewhat to be expected, and he shares a similar view. According to Pachter, the generational shift and other franchises like Battlefield are crucial factors that will continue to put pressure on Call of Duty.
"I think it's fair to say that Call of Duty has reached or is near the peak of its annual sales potential, and we will likely see stable sales at this level, with an impact from competition in the future."
"Some people may wait for the console launch, and some will be drawn to Battlefield, so it's very likely we'll see a modest drop in sales. This isn't Activision's fault, but rather a testament to the phenomenal success and enduring power of the Call of Duty brand."
Pachter doesn't believe people will completely abandon Call of Duty, and he expects the new consoles to only affect five to ten percent of the existing fanbase. Others, however, will likely wait for the new consoles to play Call of Duty on them.
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