Sony wants to fight its way back with a "wow effect".

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Trooper_D5X
Trooper_D5X was a long-time editor at PlayFront, specializing in gaming news, reviews, and hardware analysis. He authored over 30.000 articles providing in-depth coverage of current topics related to PlayStation...

Without a doubt, Sony has lost much of its leading position in the consumer electronics sector in recent years. The glory days of the PlayStation 2 are long gone, and other business areas are also suffering from competitive pressure.

Sony's CEO and President Kaz Hirai reaffirmed their commitment to not simply giving up, stating that they intend to continue delighting their customers with their products. According to Hirai, Sony's deeply ingrained DNA of inspiring customers with fantastic products remains intact. He described it as the heart of the company. His task now, he said, is to ensure that these products reach their targets and don't get lost in bureaucracy.

At CES yesterday, Hirai already said that the company will continue to focus strongly on the three core segments of Gaming, Digital Imagine and Mobile, which form the core business at Sony.

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