The C-button and the subscription model: Nintendo has started a dangerous "trend" with the Switch 2

Nintendo opens the door to a dangerous trend with the Switch 2: the C-button behind a subscription. Will the gaming industry soon be dominated by greed and exclusive functions?

Niklas Bender
Freelancer and Editor-in-Chief at PlayFront.de since 2022. Love the PS5, play games across all genres and have a weakness for humorous texts - sarcasm included.
5 Min Read

So now Nintendo has the first subscription for hardware buttons on a game controller. A step that for many looks like the beginning of a new chapter in the world of gaming, but a chapter that above all has a dark undertone. What was once seen as a symbolic competition for the best controller - with innovative ideas such as the Sense technology from Sony or customizable buttons - is now being replaced by the subscription business model. But what does this mean for the future of consoles? And what will Sony and Microsoft do?

The beginning of a dangerous development: subscriptions for hardware buttons

It may seem harmless at first: Buttons hidden behind a subscription as a simple link to an app. Costsfrom 9.99 euros per month. Admittedly, I wouldn't have even dreamed of that before. But this is where the problem begins. Because the real danger lies not in this small change, but in the door it opens - to a huge rabbit hole of possibilities that invite publishers and manufacturers to hide even more exclusive features and content behind a paywall - and no longer just at the software level. Imagine buying a car at full price, but only being able to apply the brakes for an extra recurring fee?

The danger posed by this subscription model is not directly tangible. It is not simply a subscription for additional content that is optional anyway. No, it is the possibility that fundamental features that we have always taken for granted - such as customizable key mappings, a chat feature or simple convenience functions - will only be available to paying subscribers in the future. Where will this end? Will the next step be that exclusive features such as certain controller modes or even new buttons will only be available to subscribers? A simple exampleThe touchpad on the DualSense controller offers quick access to the in-game map, but can only be used by Playstation Plus users. It is not uncommon for everyone else to have to wade through cumbersome options menus. With such subtle inconveniences, users can quickly be persuaded to make regular payments.

Exclusive functions behind paywalls: where is this trend leading?

The whole thing is reminiscent of the development in the area of microtransactions, which began with cosmetic content in games and increasingly expanded to include essential gameplay elements. A development that has crept further and further into the mainstream. And now, with the introduction of a subscription model for hardware buttons, we could be witnessing the beginning of a new era - an era where even the hardware is sold in subscription form. What's next? Will the subscription model soon be extended to consoles themselves, with exclusive hardware features only accessible to monthly paying customers?

Of course, one could argue that this is a one-off experiment by Nintendo, a test balloon that will disappear in the future if it doesn't work. But if we look at the history of the gaming industry, we quickly see that such "experiments" are often used as a template for other big players such as Sony and Microsoft. Perhaps we will soon see similar offers where certain functions are hidden behind a subscription. Sony, for example, could hide its "adaptive triggers" or Microsoft its "Elite Controller" functions behind a similar subscription model.

Exclusivity and profit maximization at the expense of player friendliness

Ultimately, the problem is not just that Nintendo is putting its foot in the door here, but that it reflects a change in mindset in the gaming industry. A trend towards more and more "exclusivity" and more and more subscriptions. And we all know how that ends: Not only on consoles, but also on a software level, the desire for maximum profitability will increasingly define the gaming experience. What started out as simple convenience could soon become the norm, and "player-friendliness" could fall by the wayside.

So Nintendo has not only opened a door, it has also launched a dangerous game. And the question is not whether Sony and Microsoft will follow suit - the question is how quickly they will do so and how deeply this trend will affect the entire gaming industry.

What do you think of this approach? Share your opinion in the comments.

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