A challenge to GTA 6: A small publisher that won't be told what to do

A small publisher takes the unexpected step of challenging Rockstar Games - a bold move that could surprise the gaming world while everyone waits for GTA 6.

Niklas Bender
Freelancer and Editor-in-Chief at PlayFront.de since 2022. Love the PS5, play games across all genres and have a weakness for humorous texts - sarcasm included.
4 Min Read

"GTA 6" is in the starting blocks, ready to overrun the gaming world in fall 2025 with the most massive open-world crime shooter of all time. It will be the blockbuster of the decade. The rumor mill is buzzing, and pretty much every developer now seems to be preparing for the gigantic wave that the game will unleash, to hide.

But wait, there's someone else with their finger on the trigger: Devolver Digital. A "small" publisher, in contrast to Rockstar Games, which is used to swimming against the tide, has now announced that it will be releasing its own game at exactly the same time as "GTA 6". Honestly, what the hell?

Devolver Digital: David in the shadow of Goliath

Yes, you heard right. Devolver Digital, the publisher behind games like The Talos Principle, Ultros and Fall Guys has proven time and again that he doesn't give a damn about mainstream formulas, stands up to Rockstar and their massive marketing monster. The question that arises: Have they lost their minds or is this the greatest marketing move of all time?

"GTA 6" is coming, no question about it. Everyone knows it, everyone is expecting it and it will attract the world's attention as if the moon had suddenly fallen from the sky. But there are also those strange creatures who dream of open-world adventures with very little crime and all the more quirky humor. They may not be looking for the next gangster epic saga, but for an experience that takes them out of the classic framework - and this is where Devolver comes in.

GTA 6 vs. the surprise hit: Who will attract the most attention?

With their announcementBy releasing a new game at exactly the same time, they have not only confused the world, but also made it curious. What could it possibly be? An 8-bit roguelike about a squirrel that wants to take over the world? A satirical simulator in which you sink into the cyberpunk universe as an endless traffic jam? Or perhaps an interactive drama where you simply explore the vastness of the jungle while contemplating life? Devolver will be back with something to make us think - and it's not just a "GTA 6" clone.

What Rockstar Games and co. may not realize is that not every gamer is looking for an open world full of crime and violence. There are people who simply want to get away from the GTA-series or simply have no desire for this type of entertainment. This is exactly where Devolver Digital could be hiding its biggest ace up its sleeve. While all the GTA-While we wait for the new release, the small publisher could come into play with an alternative experience and attract attention.

It's a clever, almost foolhardy move. Why hide in the shadow of a giant when you can simply share the stage? Perhaps it's this all-or-nothing approach that has made Devolver what they are today - a publisher that knows exactly how to make a splash. "GTA 6" is sure to dominate everything, but Devolver's smart move could be the surprise hit no one expected.

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