That GTA 6 is one of the most eagerly awaited games of all time is beyond question. But could it also become the most expensive standard game? If analyst Michael Pachter from Wedbush Securities has his way, then yes. He believes that publisher Take-Two could charge an unprecedented price of 100 US dollars or more for the game.
Why should GTA 6 be so expensive?
According to Pachter, Take-Two could justify the higher price by closely integrating GTA Online. "We believe the company plans to sell the game at an unprecedented price and entice players with a large amount of in-game currency to spend in GTA Online." writes in a recent analysis.
The strategy is reminiscent of Activision, which Call of Duty: Warzone and mobile content monetized the premium game. According to Pachter, this integration resulted in a 40 % jump in revenue for Call of Duty. He sees a similar opportunity for Take-Two if GTA 6 closely with GTA Online is dovetailed. In addition, the discussion about a Further price increase for games anything but new - but who dares to do it first without ruining themselves with such an advance?
Price increases in the industry?
Should GTA 6 are really sold for 100 dollars, this could have a signal effect for the entire industry. Some publishers are already testing higher price models. Take-Two set a higher price with NBA 2K21 The trend towards 70-dollar games was set in motion by the company, and other manufacturers quickly followed suit. Now GTA 6 mark the next step and raise the bar even higher.
GTA 5 was already a financial milestone. No entertainment product reached a billion dollars in sales faster than Rockstar's open-world hit. Over 210 million copies have been sold to date. A price of 100 dollars could mean that Take-Two will have to sell fewer copies in future in order to achieve similar or even higher revenues. Critical voices, however, disagree with Pachter's statement, who has withdrawn significantly from the industry in recent years.
What does this mean for the players?
If the price really is that high, it is likely to trigger controversial discussions. While some fans might be prepared to dig deep into their pockets for the eagerly awaited sequel, others might see a limit reached. In any case, Rockstar will probably try to justify the price with exclusive content or a particularly extensive gaming experience.
GTA 6 should will continue to be published in fall 2025. Whether it actually cracks the 100-dollar milestone remains to be seen.
English 
German